07 · MARKET

Enterprises are buying AI applications — fast.

$644B

worldwide GenAI spending forecast for 2025 (Gartner)

$37B

enterprise GenAI spend in 2025, up from $11.5B in 2024 (Menlo)

76%

of enterprise AI use cases are now bought, not built (Menlo)

29%

of private-capital firms use AI in their processes, from 20% a year earlier (Dynamo)

The application layer took $19B of 2025 enterprise GenAI spend — more than half (Menlo). And seven in ten investment firms have yet to adopt — the runway is wide open.

Sources: Gartner, press release, 31 Mar 2025 · Menlo Ventures, The State of Generative AI in the Enterprise 2025 · Dynamo Software, Frontline Insight Report, Nov 2025